November 12, 2018
Black Friday and Cyber Monday need no introduction, but for small business owners it’s all about Small Business Saturday—an annual holiday shopping tradition that gets communities out in support of their local small businesses. Small Business Saturday falls on November 24 this year, so if you haven’t already…start getting the word out.
Here are a few ideas to help you publicize the shop small movement:
Make the most of Small Business Saturday this year with a little preparation and promotion. And be sure to make a visit to your store memorable with a small giveaway, a hot chocolate or cider stand, and/or a plate of tasty treats. Here’s hoping November 24 turns into your very own “Black Saturday!”
Do online reviews help or hurt a business? Depending on the type of review, of course, it could go either way.
It's hard not to be apprehensive about fall this year with many schools reverting to online learning at home for students. But if it helps, you're not alone. Recent statistics show that 51 percent of working parents said they'll be distracted to a "moderate" or "great" degree on days when their kids learn from home, and 42 percent are worried to the same extent about their job security due to the situation.
As summer comes to an end, many people go into business-clean-up mode—gearing up for year end. One item to add to your list is enhancing your Google My Business profile. The internet is where most consumers find a business, so make sure your information is engaging, accurate and current to elevate your visibility online.